Ionic’s Business Model
Ionic is a technology platform, built around the expertise and IP developed by Professor Majumder’s team in the Nano-scale Science and Engineering Laboratory (NSEL) at Monash University in the field of graphene research and development.
Since 2012, the team has had extensive success working with Graphene Oxide (GO). Compared to pure graphene, GO is much easier to manufacture, customise and handle. At the same time, it delivers many of the outstanding characteristics of pure graphene. Because of these characteristics and the team’s successful research on GO, Ionic’s technologies are much closer to real commercial outcomes than many other graphene technologies currently under development elsewhere.
Ionic’s business model is predicated on commercialising graphene technologies developed by research teams at several Australian Universities, most importantly Monash. The model involves working with Universities to identify research projects with commercial potential, then funding further R&D programs to develop commercial intellectual property and deliver commercial prototypes. Ionic commercialises its technologies by partnering with industry leaders who have the expertise to incorporate these technologies into new or improved products for application in their existing markets and new markets in related fields. Value can be created through licencing or direct equity in ventures established specifically to commercialise the technologies.
Our approach has a number of benefits:
- Enables Ionic to focus on multiple markets with a diversified suite of technology applications leveraging the numerous and diverse properties of graphene and graphene oxide (GO);
- Partnering allows Ionic to capitalise on our strengths around R&D in graphene materials and leaves applications to our partners who are experts in their respective markets with deep reach and relationships;
- Buy-in from our partners provides early validation of our technologies giving early investors and stakeholders greater assurance of reaching commercialisation objectives;
- Facilitates rapid progress through product development stages while incorporating advances in our technologies into each new generation of product.